Licensed Brands · Back to School Expertise
We turn licensed brands into standoutproducts.
With school bags at the core, we bring licensed Back to School collections to consumers through strong product development, production expertise and a nationwide sales network in Türkiye.
Our Licensed Brand Portfolio
Connecting global brand worlds with local consumers.
We develop collections tailored to Türkiye and its retail channels while protecting every brand’s identity and global standards.
Our Product Portfolio
Six product groups that carry licensed brands from Back to School to gifting, into every moment of the day.
The OBM approach
Beyond a good product: the commercially right product.
We consider the brand, product, consumer and retailer together, combining global standards with deep local-market experience.
Global brands
We keep international brand values, identity and quality standards at the heart of every product.
Local market expertise
We understand the needs of channels ranging from national chains to stationery and traditional retail.
Commercial product development
We balance design, function, quality, price and manufacturability to create the right proposition.
360°OBM ecosystemEnd-to-end management
The entire value chain, from brand to consumer.
Market & trend insight
We read consumer expectations, retail dynamics and seasonal trends together.
Design & product development
We turn brand-led ideas into products with the right balance of function, quality and price.
Production & quality control
We move approved products into planned production and protect standards throughout the process.
Channel & collection planning
We develop assortments for national chains, discount retailers, toy, book and stationery channels.
Sales & distribution
We deliver the right product to consumers across Türkiye through the right price and retail channel.
Our working model
The right brand. The right product. The right channel.
About us
We connect brands to products, and products to consumers.
OBM is a Turkish company with many years of experience in licensed consumer products. Through strong product development capabilities, production expertise and a nationwide sales network, we connect the world’s recognised entertainment and lifestyle brands with consumers.
With Back to School at the core, we develop a broad product portfolio ranging from school bags, lunch bags, pencil cases and bottles to drinkware, travel accessories, textiles and lifestyle products.
OBM’s approach is not simply to manufacture products; it is to understand the brand, product, consumer and retailer together.
We manage the entire process from design and product development to production, quality control, sales and distribution, protecting every brand’s identity while matching the right product with the right price and the right sales channel.
Global Brands, Local Market Expertise
When working with international brands, we combine their global standards and brand values with our experience in the Turkish market.
We work with Türkiye’s leading national retail chains, discount retailers, toy and book stores, stationery channels and traditional retail points, developing products and collections around the needs of different sales channels.
This structure teaches us not only how to develop a good product, but how to develop the commercially right product.
Product Development Is in Our DNA
We closely follow trends, changing consumer expectations and retail dynamics.
By balancing design, function, quality, price and manufacturability, we aim to create products that carry the spirit of the brand and that consumers want to own.
Sometimes it is a broad seasonal collection, sometimes a project developed for a single retailer. We approach every project with the same curiosity and care.
Long-Term Partnerships
We believe that the relationships we build with licensors, retail customers and production partners are among the most important parts of our business.
The experience we have today was developed over the years with the brands, customers and business partners we have worked alongside.
Bringing the right brand to the consumer with the right product at the right time.
For a new partnership
Let’s develop the right product together.
Reach out to discuss a new brand, license, seasonal collection or retailer-exclusive project.
Address
OBM Tekstil San. ve Tic. Ltd. Şti.Seyitnizam Mah. Mevlana Cad. No: 75-75AKat:2 34015 Zeytinburnu / İstanbul / TÜRKİYETel: +90 212 671 00 01Get directions on Google Maps